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The emergence of more and more multi franchised dealerships, reduced sales margins and service intervals, the internet ... have all placed challenges within this sector and significantly altered the way in which cars and aftersales services are now marketed.
Howitt can help you make your business and services stand out from your competitors. We can help you create and deliver effective, result-driven marketing strategies.
We can help you identify and target profitable, loyal customers and can also put successful plans in place that will help you keep them once their business has been won.
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Using the latest digital print technology, we can for example help you customise marketing effort down to the individual recipient level. This presents unprecedented up-sell and cross-sell opportunities.
Sending a customer an order confirmation with a personalised picture of the new car they have just ordered in their colour, in their trim and their accessory level with information about other accessories they may be interested in, is now a cost-effective reality.
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