|
|
|
| |
The financial services sector faces many communication challenges which include the dispatch of highly accurate business critical information in a secure and timely fashion.
Innovative marketing campaigns must attract and win new business and cross sell new products and services.
Customer retention campaigns need to build stronger relationships with customers and increase loyalty and profitability.
Within this highly competitive sector, the successful management of prospect and customer data is key.
Marketing costs can be reduced in acquisition activities by credit pre-screening prospects to ensure that not only are they interested in your product, but you have insight into the credit background to ensure that the product is right for them.
|
|
|
| |
With good data, effective trigger marketing techniques can be successfully employed.
Meaningful events in the customer lifecycle such as expenditure, credit limit, moving house or buying a new car can be used to activate appropriate responses such as the dispatch of a direct mail piece, an email or text message that is designed to cross sell other products and services.
Howitt provides a range of marketing communications services that are designed to dramatically improve customer response rates and campaign velocity whilst driving down marketing costs.
|
| |
|
|
|
|
|