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| Energy and utility providers produce huge volumes of time critical information. Regular communication with customers is essential to ensure they are advised of usage and payments in line with consumer and trading agreements. Deregulation has given customers freedom of choice over service providers and has made managing and reducing churn in this ultra competitive market another key factor. With more and more utility companies offering multiple service solutions, it has never been more important to use innovative direct marketing techniques to engage with customers with a view to maximising retention and prevent provision switching.
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Using the latest digital print technology, combined with effective trigger marketing techniques it is now practical financially, to customise marketing effort down to the individual recipient level. This presents unprecedented up-sell and cross-sell opportunities.
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